Ten years of product design measured in outcomes, not deliverables — $89M+ in business impact at Kohl’s, across the experiences millions of customers touch and the AI-assisted systems that run behind them.
Everyone assumed a dashboard. I led the research that reframed the problem from visibility to effort — and guided the team to an exception-first daily digest that Finance approved on first review. Six systems and four spreadsheets, replaced by one 8 AM email.
The requested solution is a hypothesis, not a requirement. On Bank Recon, everyone wanted a dashboard — research proved the real problem was effort, and the right answer was simpler.
I sit with users through their real workflow and with engineers through the actual data. Design earns trust when it understands the mainframe as well as the person in front of it.
AI-assisted prototyping makes ideas testable in days, not weeks — and I stay through delivery until the outcome is measured. $89M+ so far.
I’m Amaury Brito — product designer, Army veteran, and follower of Christ. Before product design I taught soldiers to operate under pressure and designed physical products for the energy industry. That path shaped how I design: start with the system, respect the people inside it, and measure what matters.
My faith is the foundation of how I work. It calls me to excellence as a form of stewardship, and to treat design as an act of service — to the customer, to the team, and to the people whose daily work my systems carry.
Work done with excellence, in love and service to others, honors its purpose.